Johnny Tijerina is the Founder and Chief Creative Officer at Headturn Creative, where he specializes in brand development with a focus on elevating the digital presencia of Latino businesses/organizations through dual-cultural marketing. An award-winning creative, Tijerina has over 15 years of experience spearheading campaigns for big name B2B and B2C brands such as Scholastic and the United Sugar Producers and Refiners. He has also provided creative direction for Latino nonprofit organizations including the Hispanic Alliance of Career Enhancement (HACE) and Illinois Latino Legislative Caucus Foundation. As the EL Council's brand partner, Tijerina is committed to helping minority businesses be visible to the mainstream — online and everywhere.