Johnny Tijerina is the Founder and Chief Creative Officer at Headturn Creative, where he specializes in brand development with a focus on elevating the digital presencia of Latino businesses/organizations through dual-cultural marketing. An award-winning creative, Tijerina has over 15 years of experience spearheading campaigns for big name B2B and B2C brands. He has also provided creative direction for nonprofit organizations including the Hispanic Alliance of Career Enhancement (HACE) and The H Foundation and currently serves as a member on their advisory board. As the EL Council's brand partner, Tijerina is committed to helping minority businesses be visible to the mainstream — online and everywhere.